In the business and H.R. world, a demographic is a collection of information and data on an employee that could include:

• Gender
• Ethnicity
• Education level
• Marital status
• And puppy type. (What do you mean puppy type isn’t related to payroll? Sure, it is!)

These are useful for tracking the details of your staff, which sounds way creepier than it is. This information is fed to the machine for payroll processing and reporting.

A “Target” demographic is information about who shops at a specific supermarket chain. Ba-dum Tisch.