Position Title: Digital Marketing Executive (SEO and PPC Specialist)
Location: Bristol
Employment Type: Full-Time

We are looking for a passionate and analytical Digital Marketing Executive with a specialization in SEO and PPC to join our team. If you are eager to help us build and optimise our online presence and thrive in a collaborative environment, we want to hear from you! You’ll be working both independently and as part of a team, managing all aspects of PPC and SEO execution with the Content and Digital managers.

Key Responsibilities:

  • Plan and execute PPC campaigns on platforms such as LinkedIn, Google Ads and Bing Ads, ensuring optimal ROI.
  • Continually looks to deliver, improve and understand best in class campaign execution.
    • Conduct A/B testing and analyse ad performance to continuously improve PPC strategies and ad creatives.
    • Manage and optimize ad spend to stay within budget while maximizing reach and conversions.
  • Track, report, and analyse website analytics and PPC initiatives and campaigns.
  • Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic to our website.
  • Conduct thorough keyword research and analysis to identify opportunities for organic growth.
  • Optimize on-page and off-page elements, including meta tags, content, and link-building strategies.
  • Monitor and analyse site performance using SEO tools such as Google Analytics, SEMrush, and Moz, and make data-driven decisions to improve results.
  • Collaborate with the content team to create SEO-friendly content and ensure alignment with overall marketing goals.
  • Stay up-to-date with the latest trends and best practices in SEO and PPC.
  • Prepare detailed reports and present findings to the marketing team and management.

Qualifications and Skills:

  • 2 to 3 years of proven experience in Digital Marketing, having managed SEO and PPC campaigns consistently and with proven success.
  • In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., Google Ads, Bing Ads) and Analytics (e.g Google Analytics, Search Console)
  • Up-to-date with the latest trends and best practices in SEO and PPC.
  • Strong copywriting skills: ability to quickly and accurately craft compelling copy aligned to the corporate tone of voice and style guide.
  • Analytical mindset with the ability to interpret data and make actionable recommendations.
  • Experience with bid management tools is a plus.
  • Excellent communication and interpersonal skills.
  • Proficient in MS Office, marketing software (e.g., CRM) and WordPress
  • Strong attention to detail
  • A keen approach to learning new skills, and staying up to date with a fast-moving industry
  • Ability to prioritise and schedule work to meet demands set by the company
  • Ability to manage multiple tasks and projects simultaneously.

Benefits and Terms

  • Full time role.
  • Ability to work from home twice a week.
  • Core hours policy.
  • Health insurance.
  • 26 days’ holiday, rising by 1 day per 2 years’ service (up to a maximum of 5 extra days), not including bank holidays.
  • Provision to buy annual leave.
  • Work Anywhere globally for 4 weeks of the year.
  • Birthday’s off
  • Long Term Incentive Plan
  • An excellent culture with regular paid-for social events.